And Why Death Cab’s Benjamin Gibbard Is Wrong
“The meteor’s hit. The dinosaurs have all died. And it’s time for whoever’s next to take over. And I think it’s a good time for new ideas.”
– Pete Wentz, Fall Out Boy
That was 2007. At the time, Radiohead released the pay-what-you-will In Rainbows. Record companies were clamoring to figure out how to monetize albums. It was a time when everyone – let’s not kid ourselves – was stealing music on the Internet. The music industry was in panic mode.
Back then, I produced a video piece for MTV News titled “The Future of Music.” You can view it below.
The conclusion: in the future there will be a “jukebox in the sky.”
“It’s the promise of being able to walk down the street with your mobile device and just ‘zzzip’ I’ve got a new album,” Bill Werde, editor-in-chief of Billboard told me. “Look, I’ve got the whole Led Zeppelin catalog or I’ve got everything Kanye West recorded in the last five years just like that.
Spotify is this idea fully realized.